I bet you have wondered many times what all these new high-tech buzzwords mean to you. Are these just hype? Should you take them seriously? And what should you do about them?
Publishers often provide top 10 (or top something) technology or business trends lists that will have some kind of impact on the world. Of course, these are opinions, educated guesses or just projections as nobody really knows what future brings (if I knew the future …). Here is what Forbes (following Gartner) suggests:
- Computing Everywhere
- The Internet of Things
- 3D Printing
- Advanced, Pervasive, Invisible Analytics
- Context-Rich Systems
- Smart Machines
- Cloud/Client Architecture
- Software-Defined Infrastructure and Applications
- Web-Scale IT
- Risk-Based Security and Self-Protection
You can find all about it here
Another example is a list of top 5 trends coming from this year’s Mobile World Congress:
- Apple in the Crosshairs
- Samsung and BlackBerry Need to Make Waves in 2015
- Virtual Reality Gaining Momentum
- Microsoft Low-Key But Impressive
- Smartwatch Makers Not Throwing in the Towel
More info on this one here
And no doubt there are much more of those lists.
So what does this all really mean for you? I think the first consideration you need to make is whether you consider yourself as being a trend-setter or more a follower, both having their pros and cons. However, one thing is clear nowadays – you need to quickly try, see what works and what brings value to your customers and to your business. It is about being lean, trying and going for winners. And of course you don’t do it all yourself, you need to work with the best partners from all over the globe who have the right expertise and who want you to succeed (where they can benefit from). And there are quite a few on this earth. For your business it means de-risking and becoming a hype itself, a great PR and viral marketing value. Time is the most valuable currency and we can’t buy it back hence moving quickly and learning is crucial.
I wonder what your thoughts are, so never hesitate to share.