Seeing what is currently happening in Ukraine is very disturbing. Nations discuss, politicians argue, billions of people can see it on TV. But Ukrainians experience it every day.
In the other parts of the world, especially the developed ones, we can all enjoy a relative peace and prosperity. Does this mean we are smarter? Certainly no. Does this mean we are super-humans? Absolutely no! Is this luck (being born in the right place in the right time)? Possibly. But fundamentally, people in Ukraine, US, France, India, UK, Germany, Poland … are the same flesh-and-blood. There is nothing supernatural about us. We often have similar talents, skills and interests. Yet our hierarchy of needs (if I may refer to Maslow) depends on the social and economic context we live in. For that reason, Ukrainians crave for peace rather than a new car.
Economists know (like in natural sciences) that everything balances itself. Demand meets supply (and vice versa), currencies settle on exchange rates, prices adjust. How about talent then? This asset is not well-balanced. Talent is in abundance in some places and in some there is shortage of it. Nations create barriers (protectionism) to protect their wealth (is this the right approach?). However, especially software and IT industry observed how talent can be utilized in a global context. This helped nations to develop and thrive (look at parts of India). Is it sufficient? Not really, we need more, we need to reinvent outsourcing again, democratize it, make talent available and use it any place in the world. I bet this will spur economic developments, will increase the level of global competition and, as a result, the quality of services. We should not be afraid of it but we should embrace it. Will you agree?
I truly hope this could be the best way to help Ukraine and perhaps other nations too. Again, the same talent and now available, why would not you use it? And don’t think it is mercy, it is a good business deal!
Outsourcing reinvented. Stay tuned.
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