2 weeks ago, Ekipa.co was one of the featured startups at The Next Web Conference in Amsterdam. Out of 400+ submissions, we were selected to present Ekipa in a booth. Because our community voted a lot on Ekipa, we could also pitch. A short report on the experience.
The morning of the first day, Hugo had to pitch on stage for an audience of 150 people, including 5 investors in the jury. See the pitch here:
The jury asked a couple of questions about market approach. We have spent quite some time figuring out the best channels to get traction ( the bullseye framework of ‘Traction‘). From the 19 channels that Traction discusses, this quarter we decided to focus on content marketing, email marketing and AdWords.
I am a strong believer of focus. It’s tempting to go out and pursue any marketing channel that exists. But deep diving into 1-3 channels in 1 quarter to figure out if you can get traction, enables us to learn much more. If you focus on 10 things at the same time, nothing will move and you won’t learn what does or doesn’t work.
The rest of the first day, we had our booth in the next web’s Boost area. I have not had booths on trade fairs often, but this one rocked! All day people passed by our booth and a lot of them showed real interest in what we’re doing. Many people know sites likes Odesk and Elance and have tried or heard stories about outsourcing, but it seems that our concept stands out. What we also noticed is that many people want to join our mission and get engaged in some way or another.
Based on this learning, we’re right now starting to build a community around Ekipa. We plan to create a section with ‘experts’, that features experts all over the world who can be hired to learn more about how outsourcing can work, as well as project managers, architects and analysts who can help define and manage remote software projects. We’re also going to implement Slack as the community tool, so people in the community can chat and exchange questions and ideas. If you have any additional ideas on these steps, let me know! (firstname.lastname@example.org; @hugomesser)
The second day, we did not have a booth and just roamed around. The presentations were much less inspiring than our experience on the first day. Overall, I would encourage any startup to get a booth on TNW, since it boosts energy and you meet a lot of like-minded people worth talking to.
Hugo Messer, the CEO of Ekipa is a Remote Team Expert. Hugo has been building and managing teams around the world for over 10 years. His passion is to empower people spread across cultures, geography and time zones to collaborate. Be it offshoring or nearshoring, he knows what it takes to make a global cooperation work. To know more about Hugo and his global team building programs visit www.hugomesser.com
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