Last week, there was a startup Safari in Berlin. Hugo visited several events. A short report by Ekipa’s Co-Founder.
During my two days at the Safari, few things stood out. First of all, the startup scene in Berlin is really booming. There are startups in almost every courtyard (and there are many of them!). There is a vast amount of coworking spaces, venture capital and a lot of energy. Second, all of them have huge lists of vacancies, especially for developers. That’s of course why I was there, since Ekipa.co is there to the rescue! The startups that participate in the event have hiring as their main focus.
Two of the most interesting presentations were at Lovoo and Delivery Hero. Lovoo is an inspiring story. They have launched an app to connect people with shared interests. It turned out that people use it mainly as a dating app. So they monetized that and the past year, they grew from several million to 23 million users. I think the idea of connecting people who have similar interests is fantastic. Saturday night I was in my room with a friend in Berlin and I wanted to sleep and he wanted to go out. He tried everyone he knew in Berlin, but no success. So if an app could find him a soulmate that wanted to go out, he would have been happy. The presentation Lovoo gave was mainly about how they reached their success.
The presentation of Delivery Hero was about performance marketing. Scott Fletcher explained how they use different marketing media to attract buyers and sellers of food. Few things stuck with me; he said that social media doesn’t work for marketing, only for customer service. Adwords is their main source of customer aquisition. And competitor brand advertising is still a very good source of traffic for them (this suprised me a bit!). They have almost all of their marketing people in Berlin and from there they conquer the world. Main advantage of Berlin is that they can get people from almost any country on earth and the salaries are still quite low as living expenses are low.
At Lovoo, I also heard them say that they could grow very fast, if they could find the right people to scale their systems. I am always surprised to hear that a company growing that fast, has only 2 offices, both in Germany. There are so many great developers all over the world that would jump at the opportunity to work for Lovoo. So why not open up, organize development so the team members can work from any place on earth and get that growth cycle going?! I hope Ekipa will change this and give companies like Lovoo and Delivery Hero access to the world’s best development teams!
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