At Ekipa, the mantra we use in our product development team is ‘try not to build anything – use services’. I see that most startups are launching big platforms in rapid pace. They do this by integrating services instead of developing the features of their platform by themselves. One example that I encountered recently is PR.co. We got a user account on their service for our participation in The Next Web Conference.
This service enables you to create a fully featured press room, including video’s, pictures, press releases, press lists, etc. And you can redirect this press room to your own website. For creating landing pages, we use Unbounce. It’s up and running in a couple of minutes. The old way is to create a CMS which enables you to generate landing pages, which you have to create using some complicated editor. And that would give you only the landing page itself. Unbounce gives you a huge amount of features that your traditional CMS would not support.
I believe that the challenge for software development teams is to make the shift from ‘creating stuff’ to ‘using services’. Programmers like to code. Software firms earn money by building stuff – because more hours means more profit. So 95% of software teams create stuff and it makes much business sense to do so. But customers are not served in the best way with custom built stuff or even open source systems (which still need a lot of modifications). Using services also decreases the headache of testing, bugs, iterations, communication.
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